Podcasting is a comparatively new phenomenon which has been spreading the globe from around 2003. Podcasting is just the process of manufacturing and distributing a Podcast through the net. Instead of being a trend or a trend, Podcasting has turned into a significant communication and marketing tool for many firms. What’s a Podcast?
Podcast is a term derived from Apple’s iPod ( first introduced in October 2001 ). In reality, a Podcast is just a mp3 audio file that is distributed on demand via the web. A Podcast can be listened to right from the web or downloaded to any mp3 player – not simply an iPod! Possibly the best appeal of the Podcast is that it can be listened to at the amenity of the listener with numerous using commuting time.
The topic of a Podcast can be pretty much anything nevertheless , Podcasts are generally in a chain and enable the listener to subscribe using an RSS feed ( really simple syndication ) This is a genuine advantage for firms as not only will your first Podcast mention your firm name and its activity but it reminds your audience when a new Podcast is available, hence reinforcing your company message and identity.
Common Podcast subjects can be anything from product info delivery, help files, news stories, sports info, past-times, comedy, manuals, debates, interviews, company training, internal company communication, convention recordings, customer testimonials and so on. Content that gets them hookedThe key for using Podcasts effectively as a business tool is to discover a subject that your target market will find helpful.
You are trying to get a grouping of regular listeners and therefore should avoid making your Podcast an obvious advert for your services. If you provide your listener with useful content and info that is relevant to them and their industry they may happily subscribe to your Podcast. Similarly, popular Podcasts spread more immediately over the web giving your company tons of inexpensive advertising and PR.
Your Podcasts should ideally be in the shape of a themed series with each Podcast episode being in the area of 15-30 minutes in length. Having a planned format will help keep your programme flowing and sundry. It is a sensible idea to consider making your content as changeless as possible ; of course , your Podcast will possibly be around for keeps.
Inspiring feedback and suggestions from your audience can help steer the programme into a direction that listeners need. Preferred features can be interviews, “how to” guides ( without giving your trade techniques away ), educational content, mentioning useful industry resources, talk shows, industry news, reviews etc . There are no set rules for Podcast content so don’t be scared to use your mind.
Trying something new or different can make you unique and stand proud of others. Audio Quality Anybody with a PC and a mic can record a Podcast nevertheless , creating a professional sounding Podcast production is a different matter. If you need your company to project professionalism then you want to use a record studio or one of the rising numbers of mobile Podcast producers.
Your company’s sonic branding ought to be taken as seriously as your visible forms of branding. As mentioned formerly, your Podcast may be around forever in cyberspace ; so it is worth investing a little bit of time and money into getting it right. Remember, your Podcast has the capability to be a powerful PR and marketing channel for your business. Excessive background noise, cell-phone interference, bad mike placement, spoutings on with long silences should not have any place in your company Podcast. Click here : how to podcast and make a podcast for more information.
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{ 1 comment }
thank you !! very useful post!
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