What would be a good marketing plan of action in adopting internet marketing for small business?

I am prejudiced in using internet marketing for small business. I own a brick and mortar store but I want presence online too. Does anyone have any ideas? Gratitude in advance…

There are many repositories to pick from most of which for the most part arefree of cost (wiki). But if you really want the real pledge, you will probably end up paying for it. —but I accept you get what you bear the expense for. Especially when you are shuffling with an enterprise expert.