how do you determine cost per sale for a pay-per-click program?
To calculate the cost per sale for a PPC campaign, you’ll need to know the number of clicks you got on the campaign, your cost per click and the number of sales you made through the campaign, that is
Cost-per-sale = (cost-per-click x number-of-clicks) / number-of-sales
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To calculate the cost per sale for a PPC campaign, you’ll need to know the number of clicks you got on the campaign, your cost per click and the number of sales you made through the campaign, that is
Cost-per-sale = (cost-per-click x number-of-clicks) / number-of-sales
References :
http://www.i-niche-marketing.com/niches.htm
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