Does it matter what the url is or not? Yes. In testing you always analyze, all the way down to lettering in marketing techniques. Now, we have seen in testing that one url from another does increase your response rate, just in the ads for some reason. But we have tested a couple of urls at a time and the response rate is different, so obviously there is something to it. I mean it is the exact same ad but with a different url. And also the way you place the url, I mean from having it all lower case or to having it the first letter in the wording of the url each work of it capitalized, that actually pulls better. So domains these days are really cheap, they are like six, seven, eight dollars, some places you can get them for two, three, four or five dollars. Either way it is under ten bucks and it is cheap for a domain name.
So if you are marketing on pay per click, and I highly suggest when you are first starting out or if you have been marketing for a while and you have multiple marketing methods but you are getting mediocre results, then you should probably concentrate on one method. Our philosophy is to choose one method and learn that method, stick with that method until you master it. Do not move on to another method, if you are doing direct mail off line then stick with it until you master it. If you are using signs to market your business than perfect that before you move on to another method. Maybe you have to work on the coloring of the sign, the size and color of the letters, where are you placing your signs, what locations.
So I highly suggest that you pick one method and you master that technique. You can use pay per click and generate ten, twenty, forty, fifty thousand or more dollars a month with just one marketing method. We have done it, others are doing it, it is definitely possible. You are probably asking yourself well why is that, I always thought that if I did more marketing methods I am going to get more results. I do not know if you have ever heard the saying, but quantity definitely does not mean quality. Quality is better than quantity. We found that out and that is why we will master one thing before we move on to another method to ad to our portfolio marketing. Why is this? The reason being is because if you are all over the place doing your marketing, doing different methods and do not have your sales process right, do not have those marketing methods down pat on how to work them exactly to where you are getting results, you are not going to get the best results.
You are just spinning your wheels in multiple methods so you literally become a jack of all trades and master of none. Nobody wants to be that. You do not want to be a jack of all trades and a master of none. If somebody says, looks like you know a little bit about everything, that is not the way to do it. The way to do it is to become a master of each technique that you tackle. You do not have to tackle a bunch, you do not have to learn pay per click, mailing other peoples’ lists, joint ventures, articles and press releases, classified ads, newspapers, magazines, blogs, social sites and networks, you do not have to learn all of these techniques in order to be successful. If you heard me before, I said you can use one technique and make a lot of money just using that one technique. And if you want to ad one more you can still make a boatload of money. You do not have to do a whole bunch to make that boatload of money.
We know why, because we have mastered one and then moved on to another one. It just happens to be what we do and what we teach, so we have to know other techniques in order to teach others. So we are always mastering new techniques, staying on the cutting edge of the newer methods. So back to pay per click. It is really simply, all you have to do is come up with an ad. Now, some would say well, developing a three line ad, four lines if you include the url, it is harder than developing an email. Some people say because it is a shorter amount of space to explain what you want to convey. Others will say that it is not that hard at all. We do not think that it is hard at all. The whole purpose, for instance, in your ad, your pay per click ad that you have, is to get the right prospect that is looking for what you have to click through your link.
George Collins
http://www.articlesbase.com/marketing-articles/small-business-marketing-with-pay-per-click-281214.html
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Where can find a grant? to start a business?
Oh men, i studied the latest and hottest business trend in the market…the altimate affiliate marketing….using google adwords. The only problem i have is no capital to lunch a massive promotion. For the company i want to promote, for each free loan or mortgage quote requested by someone who clicks from my adwords link to their site, i get paid $60. Now if i invest say $5000 a month paying google 3dollars a click to rank amoung the first possitions, i am looking at a profit potention of about $30000 a month. This might be the begining of my american dream, the only problem is i dont have the money to start my campaigns with google. Does anyone know where i can get a small business grant? or can anyone help? or become an investor?
$30,000 per month X 1 months is $360,000 a year There is NO way you will make that kind of money on what you proposing to do. I truly don’t believe you will earn the $5000.00 per month.
Also there are no grants for small businesses. Now if you are interested in the truth, here it is. Take it or leave it. Believe it or not.
f you really want to make a great deal of money. Then listen, and yes I am an authority on entrepreneurship. Contact me if you want to know how I became an authority and no I am not solicting you but rather giving you free advise with no catch.
Here’s the steps to becoming financailly secure through owning a business.
1. Identify your passon. What you would do without being paid. What you love to do? Then do your passion.
2. Next, Assess your skills. If you need additional training or education, get it. Or start working at your passion in a job and learn everything about it, then begin your research on opening a business in your passion. I have found the most successful and richest persons did their passions without forthought to the money they would make and succeeded in it. Read Forbe’s wealthiest list edition.
3. Read every article, book, and periodical on successful entreprenuers and what made them a success.
4. Next find a unfulfilled niche or market for your passion and fill that niche by creating a business, home business, firm, company, or non-profit.
5.Create a comprehensive business and marketing plan and stick to it.Make sure it is a realistic plan. Take it to your local SBA or Score to have them review and critique it for sensibility.
6. Next, Work very very hard, be honest, keep your intergrity and have excellent customer service skills.
7. Don’t rush your company’s growth, be wise when deciding whether to expand.
8. WIth a lot of luck or prayer and wise management and marketing you will succeed.
NOTE: Amazon.com has numerous books on all these subjects which are how to roadmaps on starting a business, business plans, marketing successfully, and identifying your passion as well as successful entreprenuers and how they became successful.
Now for funding. If you don’t have the funds to start a business,
Get a microloan for your local microenterpise organization.
If you have some or limited funds, after doing all of the above, contact or locate an angel investor and have your professional business plan ready. Their bottom line is high returns on the money. I truly wish you Much Success! If you have any other questions feel free to email me.
Microenterprise Defined
AEO and its members have defined microenterprise as a business with five or fewer employees requiring $35,000* or less in start-up capital. AEO estimates that there are over 20 million U.S microenterprises, which represent 17% of all private employment in the U.S. In addition, microenterprise represents a path from poverty to financial security for many low-income individuals.
* Loans of $35,000 and under are known as microloans.
Microenterprise Development Industry
The estimated 600 microenterprise development organizations (MDOs) operating in the U.S. exist to support disadvantaged entrepreneurs as they start or expand their businesses. MDOs can increase the chance of business success by bridging the gap between disadvantaged individuals and the tools they need to start and grow successful businesses. With the help of AEO services, MDOs offer business training, technical assistance, access to capital, and other services to entrepreneurs to assist them in realizing their dream of business ownership. For many low-income entrepreneurs MDOs represent the only opportunity to access the capital and business tools necessary for business start-up.
An angel investor (known as a "business angel" in Europe, or simply an "angel") is an affluent individual who provides capital for a business start-up, usually in exchange for ownership equity. Unlike venture capitalists, angels typically do not manage the pooled money of others in a professionally-managed fund. However, angel investors often organize themselves into angel networks or angel groups to share research and pool their own investment capital.
Angel capital fills the gap in start-up financing between the "three F"s (friends, family, and fools) and venture capital. While it is usually difficult to raise more than US$100,000 – US$200,000 from friends and family, most venture capital funds will not consider investments under US$1 – 2 million. Thus, angel investment is a common second round of financing for high-growth start-ups, and accounts in total for more money invested annually than all venture capital funds combined (US$24 billion vs. $22 billion in the US in 2004, according to the University of New Hampshire’s Center for Venture Research).
Angel investments bear extremely high risk, and thus require a very high return on investment. Because a large percentage of angel investments are lost completely when early stage companies fail, professional angel investors seek investments that have the potential to return at least 10 or more times their original investment within 5 years, through a defined exit strategy, such as plans for an initial public offering or an acquisition. After taking into account the need to cover failed investments and the multi-year holding time for even the successful ones, a typical successful portfolio of angel investments might result in an Internal rate of return of 20-30%. While the investor’s need for high rates of return on any given investment can thus make angel financing an expensive source of funds, cheaper sources of capital, such as bank financing, are usually not available for most early-stage ventures.
Angel investors are often retired business owners or executives, who may be interested in angel investing for other reasons in addition to pure monetary return. These include wanting to keep abreast of current developments in a particular business arena, mentoring another generation of entrepreneurs, and making use
References :
http://www.microenterpriseworks.org/
http://en.wikipedia.org/wiki/Angel_investor
http://www.inc.com/guides/start_biz/24011.html
http://www.entrepreneur.com/money/howtoguide/article52742.html
http://www.vfinance.com/
http://www.forbes.com/
http://www.forbes.com/billionaires/
If you are looking for investors for your business, one possibility is to contact angel investors. Business 2.0 http://money.cnn.com/2006/02/28/magazines/business2/angelinvestor/index.htm has a very good article on angel investors, what they typically look for, what kind of investments they support, etc.
You may want to go and pitch your ideas where investors gather. Here are some places where angel investors come and those looking for funding can come and pitch their business plans. Be sure to have a strong business plan and describe what makes your business idea stand apart:
Angel Capital Association http://www.angelcapitalassociation.org
Angel’s Forum http://www.angelsforum.com
Band of Angels http://www.bandangels.com
Common Angels http://www.commonangels.com
Keiretsu Forum http://www.k4forum.com
Launchpad Venture Group http://www.launchpadventuregroup.com
New World Angels http://www.newworldangels.com
New York Angels http://www.newyorkangels.com
Robin Hood Ventures http://www.robinhoodventures.com (charges $250)
It is hard to find grants to start a business. Unlike the myths that some perpetuate, federal government and even private foundations hardly give grant money for a for-profit business. And yes, grants mean PAPERWORK – lots and lots of it, that is why a cottage industry of grant writers was born.
Nonetheless, you can go to the Catalog of Federal Domestic Assistance (CFDA) http://www.cfda.gov and Grants.gov http://www.grants.gov – these are two sites created by the federal government to provide transparency and information on grants. Browse through the listings and see if you can find any grant that would support a for-profit venture.
Even SBA does NOT give out grants. From the SBA website http://www.sba.gov/mostrequesteditems/CON_FAQ2.html
"The U.S. Small Business Administration does not offer grants to start or expand small businesses, although it does offer a wide variety of loan programs. (See http://www.sba.gov/financing for more information) While SBA does offer some grant programs, these are generally designed to expand and enhance organizations that provide small business management, technical, or financial assistance. These grants generally support non-profit organizations, intermediary lending institutions, and state and local governments."
Here is a listing of federal grants for small businesses. See if there is any available for individuals for starting a business — THERE’S NONE.
http://12.46.245.173/pls/portal30/CATALOG.BROWSE_BENEF_RPT.show
Most of the federal grants are given to specific target groups with specific requirements (e.g. minority business owners involved in transportation related contracts emanating from DOT – Grant#20.905 Disadvantaged Business Enterprises Short Term Lending Program
Grants are also often given to non profit groups or organizations involved in training or other similar activities (grant 59.043 Women’s Business Ownership Assistance that are given to those who will create women’s business center that will train women entrepreneurs
I suggest you read the following books to get ideas of how to finance your business:
Financing Your Small Business http://www.amazon.com/exec/obidos/ASIN/1572484500/powerhomebizguid
Small Business Financing: How and Where To Get It http://www.amazon.com/exec/obidos/ASIN/0808007386/powerhomebizguid
Financing the Small Business: A Complete Guide to Obtaining Bank Loans and All Other Types of Financing http://www.amazon.com/exec/obidos/ASIN/1580626815/powerhomebizguid
The SBA Loan Book http://www.amazon.com/exec/obidos/ASIN/158062202X/powerhomebizguid
Angel Capital : How to Raise Early-Stage Private Equity Financing http://www.amazon.com/exec/obidos/ASIN/0471690635/powerhomebizguid
Financing Your Small Business (Barron’s Business Library Series) http://www.amazon.com/exec/obidos/ASIN/0764124897/powerhomebizguid
For private grants, you may want to check the Foundation Center’s Foundation Grants for Individuals Online http://gtionline.fdncenter.org . It’s a subscription based website ($9.95 per month) but their opening blurb only says that the database is ideal for "students, artists, academic researchers, libraries and financial aid offices." Entrepreneurs are apparently not one of them, so I take it they also don’t have listings of private foundations who give grants to would-be entrepreneurs.
References :
http://www.cfda.gov
http://www.grants.gov
http://gtionline.fdncenter.org
http://www.powerhomebiz.com/vol66/grants.htm
http://www.sba.gov/expanding/grants.html
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