New Google Sitelinks Upgrade Allows For More Site
Once again Google has made another change, unless you’ve been in hiding it shouldn’t come as a surprise. It is Google’s favorite pastime to keep users and SEO companies moving with regular updates and changes. Now the search giant is driving search marketing agencies to hurry and secure the best possible Sitelinks listings for their client’s sites.
See how various search marketing agencies utilize Sitelinks.
Better Landscape With Bigger Picture
Googles newest updates to its Sitelinks, will create big opportunities for search marketing agencies and their clients. The actual number of Sitelinks from 8 links to 12 isn’t the only improvement, they are also now much easier to use.
Users will notice the text is much bigger and resembles a regular search result and the URL is highlighted in green. Along with the highlighted URL and text changes, there will now be a small snippet of copy that describes the page. The updates will allow an entire site to be more visible to a searcher by the increased number of search results which in turn leads to increased organic traffic from Google.
Users Have More Access
The sites largest and probably most popular upgrade is that you can now access the most important pages of a site directly from Google Sitelinks. With the latest upgrade Google is giving sites a bonus, along with the initial search results about the Sitelinks the most relevant pages to the search query will be listed in order of importance.
With users now having 13 possible pages to choose from, the probability of increased click through rates has increased greatly for top ranking sites. Searchers can go directly to the information they were initially searching for, this will help increase conversion rates as well. From an SEO view users will see a rise in both the volume and quality of search traffic.
More Control And Better Results For Search Marketing Agencies
With more control over placement of Google’s Sitelinks search marketing agencies are able to grab more control. By logging into their Google Webmaster Tools account search marketing agencies can now recommend any specific URL to be demoted in the Sitelinks. Agencies can’t select the pages that appear in Sitelinks, they can certainly demote pages that do not represent the search results.
Explore some of the other tactics being used by search marketing agencies.
Benefits For Search Engine Marketing Agencies
If search marketing agencies take advantage of the new upgrades they will see great results, because Google has the user in mind this time around. There is a new landscape with greater prime real estate in the search results. Google has provided a gift to search marketing agencies, now they have to take advantage by monitoring the site’s architecture and webmaster tools.
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