E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.
Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.
Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.
But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.
So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.
With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.
So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.
Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.
You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.
You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.
Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.
If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.
Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.
John Ugoshowa
http://www.articlesbase.com/marketing-articles/using-search-engine-optimization-to-generate-website-traffic-70869.html
{ 2 comments }
can anyone give me answer related to SEO question?
Hi All,
Please answer my seo question:
Q1:What is the function of “indexer” part of the Google search engine?
a.It helps retrieve web pages from the world wide web.
b.It helps to gather information from other search engine.
c.It helps to sort the documents that google has retrieved.
d.It helps to generate meaningful results based upon the user’s search term
Q2:If your site is not appearing in google search results because of some unethical SEO practices in the recent past.
a.Abandon and close your website permanently.
b.Modify the page contents make them useful and relevant to the human users, and request Google to reconsider your site.
c.Start a PPC campaign to get your site include in the sponsored results.
d.It is better to discontinue the website and shift your webpages to a fresh website a new domain name.
Q3: Which is the following statements is correct with regard to the description meta tag?
a.It should be about 50 character in length
b.The description should not contain the keywords
c.If the meta description in not included, the search engine will use the meta keywords for information
d.Google uses the meta description to generate the search engine results pages
Q4:Which of the following statements about search engine optimization are correct.
a.Making a keyword bold does not influence the way that the search engine looks at the keyword
b.Website with deep linking are looked at favorably by search engines
c.Search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
d.It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines
Q5: State whether the following statement is true or false.
A Sitemap provide a list of internal links to user accessible pages on a website.
a.True
b.False
Q6: While optimization your website it is important to generate the right type of traffic. How does the Bounce Rate information help in this regard?
a.By letting you know the percentage of users who entered the website and then went on to visit additional pages
b.By letting you know the percentage of users who entered the website and then left without viewing any other page
c.By letting you know the percentage of users who decided to go back to the source from where they your website
d.By letting you know the percentage of users who left your website within 10 seconds of the first page
Q7: some words, when following by a colon, have special meaning to Yahoo. What is performed by the link: operator?
a.It shows all the outbound links from the URL
b.It shows how many pages of the site Yahoo is pointing to
c.It shows all the pages that point to that URl
d.IT shows URLs with broken links
Q8: What is the main reason for the effectiveness of optimization towards a long tall keyword search?
a.There are more long tail searches than shorter keyword queries
b.Search engines often pass on long tail searches to lesser known and new websites
c.Search engines do not pass on long tail search traffic to websites that rank high for shorter keyword searches
d.There are fewer website that have targeted such keywords
Q9: Which of the following conditions will Google treat favorably the “Relevancy’ perspective?
a.The website offering products and services to the visitor country
b.A website offering free content for the related keywords
c.Hidden keywords on the home page matching the search term
d.Image Alt tags on the home page matching the search term
Q10: Which of the following factors does Google take into account while assessing whether or not a website is an authority website?
a.The frequency with which the content of the website is updated
b.The number of web pages containing relevant information on the main theme of the website
c.The number of in-bound natural links related to the website’s theme ( or keywords)
d.None of the above
Q11: Which of the following statement website content are correct ?
a.If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better versions
b.Linking to a page inconsistently soes not affect tha way Google views the pages. Examples of inconsistent linking could be http://www.expertrating.com/page/ and http://www.expertrating.com/page and http://expertrating.com/pages/index.htm
c.Syndicating your content could lead to Google viewing the material as duplicate.
d.Placeholders for pages which do not have content are never viewed as duplicate content by Google
Q12: ——————— use both crawlers and directories to generate relevant results.
a.Crawler- based Search Engines
b.Human Powered Directories
c.Hybrid Search Engines
d.Meta Search Engines
Q13: if a website’s search engine saturation with respect toa particular search engine in 20%,what does it mean?
a.20% of the webpages of the website have been indeed by the searc
a very long question. Do u think i have nothing better to do?
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