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- Social media marketing is the next big thing in online marketing–an inexpensive yet highly effective way to reach targeted audiences
- Helps people select the right social media outlets for a campaign, set up compelling pages for a product or service, and optimize them to attract clicks and customers
- Topics covered include transforming marketing materials into effective social media content, building effective landing pages, establishing links that pull visitors, setting up analytics to assess a campaign, tweaking and updating a campaign to maintain its effectiveness, and search engine optimization (SEO) for social networking pages
- An indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers at larger companies who want to add a social media component to their campaigns
Product Specification :
ISBN :0470289341
Format 
aperback: 360 pages
Publisher :Fodors Travel Pubns
Date Published :04/02/2009
List price :24.99
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