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Jul
03

Using Social Media in a Public Relations Campaign at SES Toronto 2010

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Lisa Buyer, The Buyer Group, interviews Neil Johnson, High Road Communications, about the use of social media in a PR campaign. Neil discusses one such example, Canada’s mobile company, Telus, and their business solutions group, uses their editorial calendar through social to create more content and links around their news. Neil goes on to give some tips about how to create an editorial calendar that integrates social media tools. All marketing and communications disciplines have a role to play using social media, in particular when it comes to relationship building.

For more information on speaking at SES, please visit: http://www.searchenginestrategies.com

Duration : 0:3:6

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Jun
14

Social Media Marketing Case Studies

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A great resources for finding social media marketing Case Studies around the web.

Duration : 0:5:0

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Jun
04

B2B Social Media Marketing

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social media marketing has been effective with B2C companies like Dell, Southwest Airlines, Proctor & Gamble and Home Depot. But what about B2B Social Media Strategies? Cisco has been in Social Media since 2005 and has had great success with it. Chris Yates from Huddle Productions is helping companies with B2B Social Media Strategies & Video Production. Here is the video slide presentation.

Duration : 0:4:26

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May
08

Sean’s Social Media Marketing Lecture at FDN Workshop

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http://www.fdnmanager.com This is an excerpt from Sean Croxton’s one-hour social media marketing lecture at the LIVE Functional Diagnostic Nutrition workshop in San Diego, CA. The FDN workshop is coming to Toronto May 21 & 22, 2010 and Chicago June 10 &11, 2010. Learn how to get to the root cause of health challenges. Work from home! No prerequisites required. Just a passion for health! Learn more at http://www.fdnmanager.com

Duration : 0:8:44

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