Business opportunity lead brokers don't always let you know the complete story. They often don't tell you where they're getting their traffic, what offer the lead responded to, or how often the lead will be sold.
Regrettably, these three aspects are important to judging the quality of a business opportunity lead.
Firstly, let's consider the source of traffic.
To make this easy, let's consider an example from the real-world: billboard marketing.
Everybody already been through it, before, you're driving down the road, merrily singing along to no matter what song's on the radio (or, if you're a web marketing junkie like me, the newest training audio on CD,) when out of the blue a sign on the side of the highway catches your eye.
Aside from the exact billboard, and the advert put on it, can you guess the single greatest factor in its overall success? Yes it's true: location, location, location.
Place your billboard on a rural country road, and you'll have "rural country" people responding to your offer. However, place that same billboard advert on the main commuter route leading into the city and you'll produce an entirely different business opportunity lead.
This is also true online. Is your business opportunity lead broker putting their advertisement on rural country roads (some crappy celebrity chat website,) or on the main thoroughfare for executive commuters? (The Wall Street Journal.)
Next, let's consider the "offer."
What did the advert assure the business opportunity lead? What is their expectation? They responded to the advert for a purpose, and while your broker might be hinting that they're interested in an internet business, that's not always the case.
Back when I still bought leads, I remember buying a batch of business opportunity seeker leads from a new source.
After making my first hundred calls, it was noticeable to me that none of the leads I bought were serious about establishing an internet business. Actually, they had been responding to an advert offering them an opportunity to win a free laptop or computer.
Thus, the offer is crucial and can't be ignored. It helps make the difference between a business opportunity lead which is interested, also thrilled, to talk about your opportunity versus wasted money.
And finally, knowing how often the business opportunity lead has (and ever will be) sold is important.
The truth is, your typical internet business opportunity lead is not wanting to whip out their credit card and enroll in an opportunity straight away. Instead, they're curious looking into carefully dipping their toe in the water and doing their research.
I can agree, it often takes time -- lots of time -- for somebody to choose to enroll in a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.
Just lately, I had someone work with my team who had been on my mailing list, receiving periodic emails from me, for more than eight months. So, don't let an agent say, "This lead is yours, exclusively, for the first 30 days."
Then what? They get brimmed over by my competitors. No thank you.
So what's the answer?
Honestly, I stopped buying leads completely. After wasting literally a large amount purchasing every kind of business opportunity lead available -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.
The truth is, bringing in your own leads is better. You handle the source of traffic, you handle the offer (and thus, the lead's expectation,) and they are yours exclusively to follow-up with until they're willing to become a member of your business opportunity.
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